Nolan Bushnell has always been a name that was synonymous with Atari for me. There are plenty more individuals, like Nolan and Ted, in the book that played very important and sometimes critical rolls in the the story of Atari. Besides individuals, you will learn about Apple connections that, like myself, you were probably not aware of. Wait a minute, some may ask; why in the heck is this guy doing a book review about Atari here on MyMac. I jumped at the opportunity to review this book mainly to enjoy a bit of nostalgia and revisit the early days of my Atari roots.
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Atari, Inc. I purchased an autographed copy at Midwest Gaming Classic years ago. At pages, it was a bit intimidating to start, so it sat on my shelf until I recently got the bug to tackle it.
Business is Fun dives deep into the history of Atari, but from more of a business perspective natch. But rather than another rehash of history, BIF gives us much more insight into the inner machinations of Atari by talking about the business dealings and legal ramifications of the revolutionary new entertainment Atari was inventing. Far from being a stuffy business or financial report, however, BIF is written in an informal and accessible manner which makes for a compelling story about the struggles that the real people behind Atari dealt with to make video game history.
Seriously though, the incredible photo sections at the end of each chapter are packed with mega-rare shots of people, plans, prototypes, internal memos, and behind-the-scenes peeks that could only have come from the people who were there.
Nerds like me who love seeing the minutiae of the inner workings of a legendary entity like Atari really hit the jackpot here. As of this post, Business is War is currently still being worked on, with no word yet on the Atari Games title.
Though the cover art for BIW was revealed three years ago already, I patiently look forward to both books being released eventually, realizing what a Herculean effort a project like this must be. Overall, I found Business is Fun very rewarding to read, learning so much more about Atari than I had already known. The writing may seem a bit too conversational to some, but I think that style made this page behemoth much breezier to conquer than I expected.
Both of us are Wisconsin natives. I believe we were both part of the rgvc IRC and Usenet community back in the mids. Marty also co-created the Midwest Gaming Classic, which I have attended for the past 12 years running. December 3, at pm. Like Liked by 1 person. You are commenting using your WordPress. You are commenting using your Google account. You are commenting using your Twitter account. You are commenting using your Facebook account.
Notify me of new comments via email. Notify me of new posts via email. Powered by WordPress. Search for:. Retro Game SuperHyper A new blog about old videogames. Menu Skip to content Shop About Contact. There are also plenty of pictures. Like this: Like Loading Author archive Author website. November 9, Uncategorized atari , Atari , atari computers , classic gaming , gamers' library , retro game superhyper , retro gaming , videogame books , videogames Previous post Next post.
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Atari Inc.: Business is Fun
Atari, Inc. I purchased an autographed copy at Midwest Gaming Classic years ago. At pages, it was a bit intimidating to start, so it sat on my shelf until I recently got the bug to tackle it. Business is Fun dives deep into the history of Atari, but from more of a business perspective natch.
Atari Inc Business is Fun
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ATARI Inc, Business is Fun – Book Review
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