Aaker , E. Iokhimshtailer D. David A. Aaker is currently considered a "single author. Aaker is composed of 7 names.

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Profesor Ayudante Doctor. Universidad de Sevilla. Pide tu ejemplar en papel y te lo enviamos a casa. Dimensions of Brand Personality. Journal of Marketing Research, n. Perspectives on the Question of Brand Personality. Advances in Consumer Research, 22 1 , Journal of Consumer Research, 31, Journal of Marketing. Imagined Communities.
Reflections on the Origin and Spread of Nationalism. Londres: Verso. International Journal of Research in Marketing, 23, El Libro Rojo de las Marcas.
Barcelona: Random House Mondadori. Community and Social Change in America. New York: W. The Emerging Science of Relationships. Journal of Marketing, 54 1 , Social versus psychological brand community: The role of psychological sense of brand community.
Journal of Business Research, 61, Imaginary Social Worlds: a Cultural Approach. Lincoln: University of Nebraska Press. Barcelona: Belacqua de Ediciones y Publicaciones. DION, K. Cultural Perspectives on Romantic Love. Personal Relationships, 3, Tesis Doctoral no publicada. Durham: Duke University. Nuevas Tendencias de Brand Management. Madrid: McGraw-Hill. A meaning-based framework for the study of consumer-objects relations.
Advances in Consumer Research, 18 1 , Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships. International Journal of Research in Marketing, 14 5 , Getting Brand Communities Right.
Harvard Business Review, 87, Making Connections. What Consumers Really Want. Boston: Harvard Business School Press. Branding emocional. El nuevo paradigma para conectar las marcas emocionalmente con las personas. Barelona: Divine Egg. Consumers and their Animal Companions. Journal of Consumer Research, 20, Brand loyalty: Measurement and management. Chichester, New York: Wiley. Sociological Quarterly, 14, The New Strategic Brand Management. Philadelphia: Kogan Page. Building Brand Community.
Journal of Marketing, 66, Journal of Consumer Research, 13, The value of the brand: An anthropological perspective. Brand Community and the Sociology of Brands. Brand community. Journal of Consumer Research, 27, Brand loyalty and lineage: Exploring new dimensions for research. Brand Loyalty and Consumption Patterns.
Sage: Thousand Oaks. Brands, Consumers and Relationships: a Review. Irish Marketing Review, 18 1y2 , Advances in Personal Relationships, 2, How Personality makes a Difference. Journal of Advertising Research, 24 6 , Experiential marketing. Barcelona: Deusto. Subcultures of consumption: An ethnography of the new bikers.
Journal of Consumer Research, 22, 43— Relationship marketing in consumer markets: Antecedents and consequences. Journal of the Academy of Marketing Science, 23, pp. Deep-seated materialism: The case of Levi's jeans. Status, Symbols, Impression Management, and Success.
The Forest or the Trees? A Gestalt Approach to Symbolic Consumption. Berlin: Mouton de Gruyter. Verdades, mentiras y publicidad. Psychology and Marketing, 15 3 , Personal Relations across the Life Cycle. New York: Free Press. New York: Academic. An integrative theory of intergroup conflict. Monterey, CA: BrooksCole. Rediscovering the Social Group: A self-categorization Theory. New York: Blackwell. New York: Holt. Servicio de ayuda de la revista. Notificaciones Vista Suscribirse.
Open Journal Systems. Construir Marcas Poderosas. When Good Brands do Bad. Essays in Religion. London: Oxford University Press. El verdadero poder de las marcas.
Consumer and their brands: developing relationship theory in consumer research. Journal of Consumer Research, 24 4 , Boston: Marshall Jones. Barcelona: Gustavo Gili. Towards Understanding Relationships.
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