EMPATI SEMPATI PDF

Given the attitudes and schadenfreude towards competitors in today's sports fan behavior, it is critical for managers to understand fans in terms of empathy and sympathy phenomenon. Therefore, understanding the influence of empathy and sympathy on team or fan identification has been one of the most important determinants of sports marketing. The purpose of this study is to understand the role of empathy and sympathy on team identity and the relationship between them and to reveal the fact that how the demographics of the fans influence their level of fan and level of watching team matches. The current study involved a quantitative research methodology employing a questionnaire containing three parts. The first part of the questionnaire included scale AMES- twelve items relating empathy and sympathy, developed from Vossen et al. The scale of team identification six items in the second part was adapted from Gwinner and Swanson

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Given the attitudes and schadenfreude towards competitors in today's sports fan behavior, it is critical for managers to understand fans in terms of empathy and sympathy phenomenon. Therefore, understanding the influence of empathy and sympathy on team or fan identification has been one of the most important determinants of sports marketing.

The purpose of this study is to understand the role of empathy and sympathy on team identity and the relationship between them and to reveal the fact that how the demographics of the fans influence their level of fan and level of watching team matches. The current study involved a quantitative research methodology employing a questionnaire containing three parts. The first part of the questionnaire included scale AMES- twelve items relating empathy and sympathy, developed from Vossen et al.

The scale of team identification six items in the second part was adapted from Gwinner and Swanson The last part was designed to collect demographic characteristics and fandom of respondents. A total of university students enrolled at a large university in the Central Anatolia Region of Turkey participated in the study. The data were collected with convenience sampling through a self-administrated questionnaire.

The results of EFA exploratory factor analysis revealed three valid dimensions titled as sympathy, affective empathy, and cognitive empathy respectively. The results of the study add to the body of knowledge in team identification, and empathy and sympathy by providing several theoretical and practical implications.

Future research should explore the relationship between schadenfreude and empathy, sympathy and team attachment for sport fans. All the articles appeared in this journal are published on the opinion of advertiser. Year , Volume 23 , Issue 2, Pages 59 - 74 Zotero Mendeley EndNote. Sports marketing , Team identification , Empathy , Sympathy , Fan behavior. References Arnold, E. Philadelphia: W. Saunders Company. Bartsch, A. Inspired by the Paralympics: Effects of empathy on audience interest in para-sports and on the destigmatization of persons with disabilities.

Communication Research, Dalakas, V. Journal of Services Marketing, 26 1 , Davis, M. Measuring individual differences in empathy. Eisenberg, N. Critical issues in the study of empathy. Strayer, Eds. Cambridge, England: Cambridge University Press. Funk, D. Development of the sports interest inventory SII : Implications for measuring unique consumer motives at team sporting events.

Grover, S. Shaping effective communication skills and therapeutic relationships at work. Gwinner, K. A model of fan identification: Antecedents and sponsorship outcomes. Journal of Services Marketing, 17 3 , Hirt, E. Costs and benefits of allegiance: Changes in fans self-ascribed competencies after team victory versus defeat. Journal of Personality and Social Psychology, 63, Hoffman, M. Empathy and moral development: Implications for caring and justice.

Cambridge University Press. Interaction of affect and cognition in empathy. Izard, J. Kagan, and R. Zajonc, Eds , Emotions, Cognition, and Behavior pp. Cambridge University Press, Cambridge. Hoogland, C. Motivation and Emotion, 39 2 , Kahle, L.

A functional model of fan attendance motivations for college football. Sports Marketing Quarterly, 5, Kalliopuska, M. Influence of two developmental programs on the empathy and prosociability of preschool children. Perceptual and Motor Skills, 72 1 , Kavussanu, M. The prosocial and antisocial behavior in sports scale: Further evidence for construct validity and reliability.

Journal of Sports Sciences, 31, — Kim, Y. The relationship between team attributes, team identification and sponsor image. Lorimer, R. The development of empathic accuracy in sports coaches. Journal of Sports Psychology in Action, 4 1 , Losoya, S. Affective empathy. Bernieri, Eds. Mahwah, NJ: Lawrence Erlbaum. Luellen, T. Rival salience and sports team identification. Sports Marketing Quarterly, 19 2 , Montada, L.

Justice and affective reactions to the disadvantaged. Social Justice Research, 3, Nunnally, J. Psychometric Testing. New York: McGraw Hill. Psychometric theory 3rd ed. Park, M. Information processing of audiences exposed to public service advertising messages for Special Olympics: A cognitive response approach. International Journal of Sports Marketing and Sponsorship, 17 3 , Robinson, M. Relationships among spectator gender, motives, points of attachment, and sports preference.

Journal of Sport Management, 19 1 , Sezen-Balcikanli, G. Fair play and empathy: A research study with student teachers. Professional sports and empathy: A relationship between professional futsal players' tendency toward empathy and fouls. Physical Culture and Sport. Studies and Research, 73 1 , Stanger, N. Gender moderates the relationship between empathy and aggressiveness in sport: The mediating role of anger. Journal of Applied Sport Psychology, 29 1 , Stewart, B. Sport consumer typologies: A critical review.

Sport Marketing Quarterly, 12 4 , Sutton, W. Creating and fostering fan identification in professional sports. Sport Marketing Quarterly, 6, Trail, G.

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Empati ve Sempati : Farki Fark Etmek Icin

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