MANAGEMENTUL CAPITALULUI UNUI BRAND PDF

Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. The services are intangibles, therefore their quality is difficult to be evaluated by the client and building a strong brand image is a challenging task. The services are distributed using diverse channels such as: company retail stores, dealers, franchise. The service companies are interested in the environment of the location, not only to increase sells but also in order to boost the image of the company. View PDF.

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Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. The services are intangibles, therefore their quality is difficult to be evaluated by the client and building a strong brand image is a challenging task. The services are distributed using diverse channels such as: company retail stores, dealers, franchise.

The service companies are interested in the environment of the location, not only to increase sells but also in order to boost the image of the company. View PDF. Save to Library. Create Alert. Launch Research Feed. Share This Paper. Figures and Tables from this paper. Figures and Tables. Citations Publications citing this paper. References Publications referenced by this paper. Maloney , Richard D.

Czerniawski Business, Engineering The influence of store environment on quality inferences and store image Julie Baker , Dhruv Grewal , A. Parasuraman Business Milliman Business Spangenberg , Ayn E. Crowley , Pamela W. Henderson Business Despre Brand, Comunicare. Olins Publishing House, Bucharest, Marketingul serviciilor. Olteanu Ecomar Publishing House, Bucharest, Strategia portofoliului de brand. Aaker Brandbuilders Publishing House, Bucharest, Viitorul dincolo de branduri. K Roberts Business Media Group, Managementul capitalului unui brand.

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david aaker - managementul capitalului unui brand

Strategia portofoliului de brand -Cum sa creezi relevanta, diferentiere, energie, parghii comerciale si claritate. Strategia portofoliului de brand scrisa de David A. Aaker, autoritatea incontestabila in branding a Statelor Unite, este prima lucrare care defineste in mod explicit domeniul si structura portofoliului de brand. David Aaker, cel mai original si schematic specialist in branding, a indreptat inca o data managementul de brand catre teritorii noi si incitante.

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