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Produkt nie posiada ocen. Znasz ten produkt? To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in to become the most valuable company on Earth in , and guides the way Apple is organized, how it designs products, and how it connects with customers.

It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation.

Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster. Segall gets inside Apple's branding and marketing to explain its directness and power' Financial Times. Twoja ocena: 1 2 3 4 5. Anyszka Polecam, polecam, polecam!

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